Join us for a deep dive into the world of dental marketing as Fred shares his unparalleled insights on how the industry has changed and what it takes to succeed today. From the groundbreaking innovation of 1-800-DENTIST to the modern digital landscape, Fred reveals the core principles that build patient trust and drive practice growth.
We discuss:
The origin story of 1-800-DENTIST and the early challenges of dental marketing.
The new role of patient experience as your primary marketing tool.
The "digital marketing triangle": website, reviews, and social media.
Leveraging technology like CBCT scanners to build patient value and trust.
Why your team is your greatest marketing asset and how to empower them.
How private practices can compete and win against DSOs.
This episode is packed with actionable advice for any dentist looking to optimize their practice's marketing strategy and build a loyal patient base. Don't miss Fred Joyal's game-changing insights!
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Timestamps:
(00:00) - Introduction
(02:30) - The birth of 1-800-DENTIST
(06:40) - The biggest marketing mistake practices make
(10:10) - Why "patient experience is the new marketing"
(14:30) - The importance of team culture
(17:20) - Leveraging technology for patient communication
(22:15) - Outdated vs. effective marketing tactics
(25:40) - Competing with DSOs
(32:30) - The most important thing for new dentists
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