Welcome back to Dentistry Beyond the Numbers! In this riveting episode, Dr. Marc Liechtung brings you a conversation that will challenge your deepest assumptions about practice growth and patient care. Our guest, the extraordinary Dr. Ingrid Murra – Harvard-trained orthodontist and visionary behind TwoFront and The Happy Dentist – dives headfirst into the most misunderstood concept in dentistry: SELLING.
Click Play to Learn:
~The Myth Debunked: Why "selling" isn't a dirty word in healthcare, but a vital skill for truly serving your patients.
~Communication is Key: Get actionable strategies for discussing complex treatment plans and finances with confidence and empathy.
Dr. Murra’s no-nonsense approach and powerful insights will empower you to break free from the "drill, fill, and bill" mentality and build a truly thriving, patient-centric practice. If you're serious about ethical growth and delivering unparalleled value, you need to watch this!
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