In this reflective pre-holiday episode of Dentistry Beyond the Numbers, Dr. Marc Liechtung shares insightful stories on mastering "Super General Dentistry" and how it shapes successful dental practices. Dr. Liechtung introduces the concept of the Dental Hamsa, a metaphorical tool that guides dentists to achieve greatness through comprehensive treatment planning and excellence in five key dental procedures: Invisalign, root canals, crowns & bridges, cosmetic procedures, and surgical extractions with bone grafts.
Dr. Liechtung recounts the inspiring journey of one of his mentees, a young dentist who transitioned from producing $60,000 a month to an astounding $135,000 by mastering these critical skills. He emphasizes that success in dentistry is not solely about marketing or office aesthetics, but about enhancing the quality of care through expanding knowledge and improving clinical capabilities. This episode serves as a motivational call to action for dentists to reflect, grow, and transform their practice by embracing their weaknesses and committing to lifelong learning.
Whether you're preparing for the holidays or seeking inspiration to elevate your dental practice, Dr. Liechtung's guidance on becoming a "Super Generalist" will leave you inspired to take control of your career and deliver high-quality dentistry with confidence and expertise.
Key Topics Covered:
Importance of mastering comprehensive treatment planning in dentistry
Dr. Liechtung's Dental Hamsa and the five procedures that every dentist should excel in
The story of a dentist's journey from $60k to $135k monthly production
Strategies for improving patient care, increasing revenue, and reducing stress
Reflections on personal and professional growth during the holiday season
How to double your practice's revenue without increasing marketing spend
Inquiries: dentistrybeyondthenumbers@gmail.com
LinkedIn: https://www.linkedin.com/in/drmarcliechtung/
Website: dentistrybeyondthenumbers.co
[00:00:04] Hello everyone and welcome to Dentistry Beyond The Numbers. So excited again. My name is Dr. Marc Liechtung.
[00:00:12] This is sort of a pre-holiday discussion. It's not going to be a full-blown podcast today.
[00:00:17] You know we have some holidays coming up in a minute. It's a very reflective time,
[00:00:22] but we're getting to that show. I know we discussed last time, catch you up at that. We're going to be
[00:00:26] talking about deep diving in the supergenuous, the Dentist Humphs of the Hand that we use
[00:00:32] and guide us through our career to be great doctors. In Shoei art profession,
[00:00:37] have a wonderful career and big great clinicians. It's very simple. In mind, emphasis on this whole
[00:00:43] program is to tell you that it doesn't have to do with, you know, the marketing, it doesn't have
[00:00:47] to do with panicking out flyers, it doesn't have to deal with how nice your office is although
[00:00:52] everything matters. The most important to me is our doctors. I take responsibility of my office
[00:01:00] for everything. Everything. If we have up to date on something and the lab is not this
[00:01:06] agested, somebody is responsible but it's my obligation and my responsibility to prepare
[00:01:11] systems or work with my team to work better systems because I look at myself as a supergenuous.
[00:01:19] Little tip that I came up with this weekend and what I've encountered. It's incredible
[00:01:24] how the scope of knowledge and dentistry means everything to us up. Us producers.
[00:01:31] Case in point, a year ago today, I have a wonderful, lovely, fantastic man, a dentist that I
[00:01:39] I'm able to put all my eggs in this basket. It's just that absolutely head to toe what we call,
[00:01:45] lack of a better word, you know, this word called mentions of a word called genomes,
[00:01:50] word called professional. The year ago, we produced something in the name of it about 55 to 60,000
[00:01:56] dollars in a month. Great month. Great month, right? To some people that's a great month but remember
[00:02:03] what I drill down to that hourly production and then drill down to the five concept of five
[00:02:09] seedures that make us great. This young man through the years and just said, Doc, I'm yours.
[00:02:15] Take me trying me I want to be great and you also told me that it's having some issues.
[00:02:21] 60,000 a month is great money but if you think about a 35% associate, makes good money but
[00:02:28] you know kids, family, school, and they have it, you're strapped. I said, listen about. Come on
[00:02:38] back at money and say, I know it's coming. That's the beauty of what we can do. Our ability to be great
[00:02:45] is he in our hands. It's not anybody else's hands. When I tell you not coming door anymore
[00:02:51] to the principal teacher, Jenny, my elder son say hey, I need help. We look at him in bark and
[00:02:57] what a great time of the year to do so. This doctor this year, this past month, produced,
[00:03:03] sit down and be buddy. Please listen, he is embarking on 135,000 dollar a month. The man walks
[00:03:13] loves eats, sleeps, dead the street and loves his family and the greatest drawer that I've
[00:03:20] had for a whole time was when he knocked the tunist me and said, Doc, I can't thank you enough because
[00:03:26] I don't have to stress I had the year gone. When you're producing a million five a year,
[00:03:33] you don't have the same stress when you're producing 6,700 a year. A hundred thousand. It's not
[00:03:39] all about money. I keep drilling it back, going back saying it's quality. It's ability to speak
[00:03:45] to patients with deep in e-respect and it's ability to have a team that reflects that aspect. Those
[00:03:50] doctors in them and they present the cases to the patient. And you too, Kim and Bark right now,
[00:03:57] start now. I'm not selling a program. Maybe I will. But right now, look at your local call me,
[00:04:04] text me message me a lot of you have and I love it. I love that you're embracing what I'm saying,
[00:04:09] but honestly this is what you need to do. This 130,000 a month, 100,000 a month,
[00:04:15] is not going to happen. By us not doing the wait for it to happen, we gotta get better at
[00:04:21] those procedures, we all weekend. Whatever your week's body is, if you're not using your arms,
[00:04:27] using your legs, go working out, don't you hear this? Whatever your week's body is, is it
[00:04:31] extractions and moments? Is it real canal? Is it clear liners? The gentleman in general with 130,000
[00:04:39] awesome moments increased is ability to deliver clear liners, real canal therapy and in clients.
[00:04:47] And when you're doing two or one, zero clear liners alone, to 789 clear liners alone,
[00:04:54] when you're zero in clients to do 6 to 8, 10 to 12 in clients, you are a soaring line.
[00:05:01] And that is a super generalism. And that is what it's all about for me. For us in this temple
[00:05:07] hotcast called Dentistry Beyond The Lumber, I'm Dr. Mark Whiteon and I'm here to tell you that it's
[00:05:13] all about one thing. You could read journals, you could talk to video marketers, you could paint your
[00:05:18] walls white, you could change your chairs for red, but it's a power of knowledge. You open a journal,
[00:05:25] you look online, you have so many aspects, so many sources, so many levels of knowledge,
[00:05:29] we gave this thing to me at the end of the professional, you have so many sources of the GPs,
[00:05:34] if you're with a group, demand knowledge, I ensure they have it. We, I dream this up and
[00:05:41] I win working in gardening, you know, we educate these doctors and me, if anybody works for me or
[00:05:47] works for me, they are educated. And they are moving towards having somebody that the first
[00:05:53] three, four, five episodes or with violence, if they happen to certain situations, they call me,
[00:05:58] that's knowledge. Now they don't call me about that, they'll tell me about something else,
[00:06:02] but we need to gain the power of knowledge, the array of of humanitarian, decayed abilities
[00:06:08] of doing the procedures for a bridgehead. Right? We talk about a clear alliance, you can
[00:06:14] out there, be climbing bridge, cosmetic, surgical interactions, bone-refted, standard kit and
[00:06:20] implant placement. When we do that, we keep saying we're a comprehensive, dreamy fighter,
[00:06:25] the world is our oyster. And I've had to tell you, once you reach that level,
[00:06:31] you actually, I see it in these dots. I see it in me, I see it in my colleagues,
[00:06:37] you walk differently, you talk differently, you're professional, you're an expert. You know what
[00:06:45] you're talking about because you don't feel to all these categories, all these procedures.
[00:06:50] You talk differently, you act differently, you have humility and your procedures that we do
[00:06:57] are so very different. It's so much better, the quality aspect, your loss factor, your region
[00:07:04] goes from 5 to 6% to 2%. To one net, it's not going to run you, you're not seeing anything
[00:07:11] coming back because you take in an extra step, you care, extra step to learn. So what it
[00:07:17] really is time to do, you know, we'll cut you and show up because I don't want to have a full long
[00:07:21] podcast launched on the holiday. And I wanted to just keep on on the end of the coming,
[00:07:28] because I think traction from our great response, I think it's important to let you know we are
[00:07:33] focused and we are laser focused on this to bring you the best information about building that
[00:07:38] phenomenal career, that great productive loving, dental career. We give you a family so much.
[00:07:46] And when someone tells me, I don't have the same stress, it's unbelievable doc. I owe you so much
[00:07:52] and I say, you owe me nothing. You owe me nothing. You did it, you embraced it and you succeeded.
[00:08:00] And this isn't a whole year. Please remember, you know, she reached that plateau. What career?
[00:08:07] That's every month once you're getting that knowledge but today we're walking on some
[00:08:12] of the Jewish religion, there's some serious holidays and a day of reflection. And you know,
[00:08:17] I look back at this time of the year, I always do it at reflect. I just reflect just personally
[00:08:23] at reflect on how I do this as a father, as a husband, as a caretaker, as a son, thank God.
[00:08:30] I also reflect as how I am as a profession. You know, we have so many things and great things
[00:08:38] and hopefully we're all healthy. But I reflect on where I want to go this year. God willing,
[00:08:44] I'll still be a son. God willing not be a husband and a father and I'll be the best father. And
[00:08:51] now for the last couple months of grandfather. And I want to be the best I can be for them and how
[00:08:56] do I do that? How do I get better? But when I think of my career and I look at my landscape and
[00:09:03] future as a doctor who's either fresh out with somebody who needs to create change to really
[00:09:09] embrace the future growth, I reflect on what I meet myself. I reflect on what I'm weak at and I want
[00:09:17] to get better. Those two anterior teeth I refer out might get out further than now. A salary
[00:09:23] is starting out when I could have been $2,000 worth of work that extraction and bone worth
[00:09:29] and then it go because I felt it would be anyone I saw if I didn't know the elevated
[00:09:34] learning procedures, they are not the bookie man. They are not the, you know, this is not the
[00:09:41] despairing movie. This is embracing your future. And if you want to become a great producer,
[00:09:49] look inside now. Don't wait. Don't say I have to.
[00:09:55] Tick tick tick tick tick tick. That's what's happening. Tick tick tick stop.
[00:10:01] Embrace it. See what's happening. See if you add one procedure and not refer out.
[00:10:06] See if you get comfortable instructions and bone risks. See if you can find the clerodonus
[00:10:11] company that will get you to the promise when you want to do by delivering five, six, seven,
[00:10:15] a month. But tick tick tick tick tick is what's happening while we're saying what should I do.
[00:10:22] Do it all. You have one career. These are the ways that dentistry has less stuff. We would be
[00:10:28] believed to do what we love. And I just want to say that, you know, from my standpoint,
[00:10:33] for those that celebrate it was so happy and healthy in the area. The sweetness helped you see
[00:10:38] you have to have. And let's do it together. We'll embrace it together. For those of you that did not
[00:10:46] take this time. Take this time to admit it with right now of what you want to get into next
[00:10:52] year. To me, I want to get in the home. I want to get in the ability to not decide what
[00:10:58] to talk. Walk differently, ask different people and talk differently. What can I do every morning?
[00:11:04] Get up with them bigger, get ready. That's what I want to bring to you. I'm a positive guy.
[00:11:09] I want to be up about this. We are going to go from 60 to 130. We're going to double over
[00:11:16] the new and think about it. I'll leave you with this last thought as we're reflective today,
[00:11:21] as we're reflective on a career. We didn't increase the market. We didn't buy some fancy
[00:11:28] the machine. We just educated the doctor. We didn't go from a 5,000 to a 20,000 dollar one spend
[00:11:36] a month. More or less say the same. We're in half cut better. Proceeds got more so. More and
[00:11:43] more agreed to by the patient. Less problems, no reduce, no coming in with compliance. On his
[00:11:49] way and on her way doesn't matter. Embrace it, learn it and delivery. A dentistry beyond
[00:11:56] the numbers, reflect back. Grab onto it. Let's all give you this year. Let's all track off growth.
[00:12:02] Now let's do that. I want to hear from all of you that are doing that. Track your growth. We'll do it together.
[00:12:10] Here on dentistry beyond the numbers, I'm back and more to like them. Have a great holiday. Have a
[00:12:15] great weekend. I look so forward to seeing you on the next one. We are going to map this out of the park.
[00:12:22] We're going to grow together. Have a great one everybody. Thank you very much.

